To use Facebook as a platform to brag. Normally about a job, internship, trip, purchase or anything else that nobody really needs to know but you'd like to tell everyone because you're awesome.
I LOVE THIS URBAN WORD OF THE DAY.
It's one things to share excitement and tell your friends and "friends" good news and it's another to brag about having things or that your life is awesome. all. the. time. What happened to good old humbleness?