I submitted an idea to one of the coolest campaigns I've seen all year:
Marriott's Travel Brilliantly contest. From a social media manager's point of view, I love this campaign because it takes listening to consumers to a whole new level. They want feedback on how to improve the guest experience and they will work with the winner on their idea. Very cool. Crowd-sourcing heaven. User generated content (UGC) heaven. As a consumer, the prizes are cool, the fact that they're listening to me makes me want to enter and they used correct grammar: Travel BrilliantLY. That's right, ladies and gentlemen, it's NOT called Travel Brilliant. Honestly, I entered the contest because it was grammatically correct. Nerd alert for sure...
Anyway, I am one of five winners of round 2. The contest has ended and now the Marriott team is working on picking the grand prize winner. I want this. It's an international trip to work on your idea with Marriott. Yep. I want it badly. BadLY. In the meantime, take a look at my prize! Talk about a geek's dream...Jawbone Up, Pocket Cell Duo battery pack, Yurbuds sport earbuds, Trakdot luggage tracker, Rigaudi fold and play speakers, Epic mobile projection keyboard and Royre passport cover!
Cross your fingers & toes for me!
2 comments:
I found your comment about entering the contest solely on the premise of quality spelling to be amusing. Yes, our society's level of writing is dropping rapidly. Until that is, I read the following in one of your other posts...
I was able to grow multiple brands to very high numbers
You can't grow brands. You increase them. This new phenomenon by Americans to grow inanimate objects scares me.
I definitely value good grammar! I do see your point on the word "grow" versus "increase." I do think that brands can grow, in a sense. There is a reason some brands are considered "mature" brands. Given the amount of time a product has been in the market, its branding may change and adjust depending on the general marketplace, new consumer segments and buying habits and overall economic state. While I don't think "grow" and "increase" can be used interchangeably per se, I do think that when referring to a brand's marketing tactics and channels, a brand can grow, adapting to a changing landscape and will then increase in sales/engagement/impressions/defined KPIs.
Maybe I should have said, "I was able to grow to very high numbers the social media presence and engagement for multiple brands..."
Thank you for your comment.
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