There are so many - SO many - people who are really good at marketing themselves on the interwebs. They appear to have perfect lives in the perfect house, the perfect hobbies, perfect kids, perfect spouses. The content people post out there rides a fine line between "I'm perfect! Lookatme!" and "My life sucks. Lookatme!" I'm not sure which is worse...fake optimism or negative nelly. Really, it's this image that sums it up:
You know who you are.